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Going Digital Is Easier Together

A communication campaign that aims to improve low-income senior citizens’ digital literacy levels in communication tools through social support.

WHY WE STARTED #CanOneLah!

Low-income seniors

45% of Seniors are not using

the internet (IMDA, 2020). 

 

Low-income seniors struggled to keep up because of their lack of basic digital literacy skills (Kurohi, 2020).

Low-income seniors have lower mean scores in digital literacy than other socioeconomic groups. 

Via Social Support

 

Social norms among seniors are significantly linked to their intentions to use digital tools.

Family & friends’ approval of the use of digital platforms is an important factor for the said intention.

From Grassroots level 

 

Supported by eldercare and grassroots organisations who have established a strong rapport with our target audience.

Meet the team

We're a team of final-year Communication undergraduates from Nanyang Technological University's Wee Kim Wee School of Communication and Information. Living in a smart nation driven by technological advancements, we're concerned about the senior citizens who are left behind. This phenomenon has been amplified by the ongoing pandemic, which saw many low-income seniors struggling to connect with their loved ones through basic communication tools. This inspired us to kickstart our campaign #CanOneLah! with the aim of bridging the digital divide among these seniors.